Star Power

- Star power has the ability to attract audiences therefore they can provide a guaruntee income. Star power means 'Opening the film' - E.g Jennifer lawrence is the number one actress in the world  because she has become very known for most popular movies.

- Sucessful films

- critical acclaim

2013 - Number one Star

Jennifer Lawrence is known for many of her movies but the movie that really pushed her to the number one spot was the movie 'Hunger Games' . The film had become a huge success as they had a budget of just $78,000,000 and had recieved a gross profit of $407,999,255. This clearly shows the success of the film and also the success of the actors within the film. Jennifer Lawrence played the main role which gave the actress more star power than the rest. Because of her Star Power she has the power to play any roles within the film industry. This had also meant that people within the film industry would want to have her play main roles to attract audiences  to their film. IMDB shows Jennifer Lawrence ranked as number 1 on the star meter.

How do the films in my case study use star power to attract audiences:

The three films that i have chosen is 'The hobbit' , 'Harry Potter and the deathly Hallows' and 'Snowwhite and the huntsman'. 

Chris Hemsworth would be a great example of a star power as he has become a very popular actor for playing numourous roles in various movies.  Because of Chris Hemsworths star power, it attracts a wider audience which is great for the Film industry. This would would also encourage the audeinces to view the movies that chris hemsworth has been in and is currently in because they like that particuler character. Having Star Power also gives a greater advantage to the actor as they are able to get a guranteed film role as the main character and a guranteed income.

Using the IMDB website, Chris Hemsworth is ranked as number 19 on the Starmeter. This isnt suprising as the actor has played a role within well known Movies such as Cabin in the woods, Snowwhite and the huntsman, Avengers and Thor. The Snowwhite and the huntsman is a movie that had attracted a larger audience because of Chris hemsworth. However the Movie did not make extra profit as their budget = $170,000,000 and their total gross profit made was just $155,136,755 which means that they didnt make more than what they did budget.
 However the Film Avengers was a very successful film as the film had a budget of $220,000,000 and had a gross profit of $623,279,547.

Chris Hemsworths popularity was not only based on films but it was also because he was known for playing a role in Home and Away and dancing with the stars which enabled him to pursue his career further on.