Key question : How do media producers use intertexuality to attract audiences to media products by broadaning the possible uses and gratifications?
Beyonce : Countdown
Beyonces single 'Countdown' had over 1.6 million streams on the internet in just under one week. Beyonce had been found to be very fond of the performance of Lorella Cuccarini and Anna Teresa. From then on she has had her eyes set out on producing a similar music video. The Music video Anna Teresa had produced during the time was one of the most populer because of the cheography used within the video. The video has attracted people who are most interested in dance.
The media producers have used intertexuality by using very similar features used in the video which was done by Steven Reich. The Music video at the time was done a very long time ago which means that Beyonces version of the Music video very upgraded due to the advanced technology nowadays.
Reason behind it?
Beyonce is a worldwide sensation selling over Billions of her singles. The music artist was motivated when she wanted to create something quite different by trying to mix styles from the 1990s and 1970's. Nowadays many artsists who have been successful tend to have fallen back and has become less populer simply because people change their opinions on them later in the future. Beyonce and her producer wanted to make this video so that they could prevent that from happening. The original music video was inspired by a huge group of people, which meant that beyonce has the chance to attract a particular group of people.
Difference?
There isnt much difference however because of the advance technology and the changes from then to now beyonce has attracted specific people interested in modern dance. From observing both videos people are able to see both versions of the music video. Beyonce's video has a lot of quick shots, different angles, More colour, More brighter and she has added more dance moves rather than copying everything from the orginal video. This shows the audiences that the dances has developed since then.

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