Star Power

- Star power has the ability to attract audiences therefore they can provide a guaruntee income. Star power means 'Opening the film' - E.g Jennifer lawrence is the number one actress in the world  because she has become very known for most popular movies.

- Sucessful films

- critical acclaim

2013 - Number one Star

Jennifer Lawrence is known for many of her movies but the movie that really pushed her to the number one spot was the movie 'Hunger Games' . The film had become a huge success as they had a budget of just $78,000,000 and had recieved a gross profit of $407,999,255. This clearly shows the success of the film and also the success of the actors within the film. Jennifer Lawrence played the main role which gave the actress more star power than the rest. Because of her Star Power she has the power to play any roles within the film industry. This had also meant that people within the film industry would want to have her play main roles to attract audiences  to their film. IMDB shows Jennifer Lawrence ranked as number 1 on the star meter.

How do the films in my case study use star power to attract audiences:

The three films that i have chosen is 'The hobbit' , 'Harry Potter and the deathly Hallows' and 'Snowwhite and the huntsman'. 

Chris Hemsworth would be a great example of a star power as he has become a very popular actor for playing numourous roles in various movies.  Because of Chris Hemsworths star power, it attracts a wider audience which is great for the Film industry. This would would also encourage the audeinces to view the movies that chris hemsworth has been in and is currently in because they like that particuler character. Having Star Power also gives a greater advantage to the actor as they are able to get a guranteed film role as the main character and a guranteed income.

Using the IMDB website, Chris Hemsworth is ranked as number 19 on the Starmeter. This isnt suprising as the actor has played a role within well known Movies such as Cabin in the woods, Snowwhite and the huntsman, Avengers and Thor. The Snowwhite and the huntsman is a movie that had attracted a larger audience because of Chris hemsworth. However the Movie did not make extra profit as their budget = $170,000,000 and their total gross profit made was just $155,136,755 which means that they didnt make more than what they did budget.
 However the Film Avengers was a very successful film as the film had a budget of $220,000,000 and had a gross profit of $623,279,547.

Chris Hemsworths popularity was not only based on films but it was also because he was known for playing a role in Home and Away and dancing with the stars which enabled him to pursue his career further on.

Beyonce - countdown

Key question : How do media producers use intertexuality to attract audiences to media products by broadaning the possible uses and gratifications?

Beyonce : Countdown


Beyonces single 'Countdown' had over 1.6 million streams on the internet in just under one week. Beyonce had been found to be very fond of  the performance of Lorella Cuccarini and Anna Teresa. From then on she has had her eyes set out on producing a similar  music video. The Music video Anna Teresa had produced during the time was one of the most populer because of the cheography used within the video. The video has attracted people who are most interested in dance.

The media producers have used intertexuality by using very similar features used in the video which was done by Steven Reich. The Music video at the time was done a very long time ago which means that Beyonces version of the Music video very upgraded due to the advanced technology nowadays.

Reason behind it?

Beyonce is a worldwide sensation selling over Billions of her singles. The music artist was motivated when she wanted to create something quite different by trying to mix styles from the 1990s and 1970's. Nowadays many artsists who have been successful tend to have fallen back and has become less populer simply because people change their opinions on them later in the future. Beyonce and her producer wanted to make this video so that they could prevent that from happening. The original music video was inspired by a huge group of people, which meant that beyonce has the chance to attract a particular group of people.

Difference?

There isnt much difference however because of the advance technology and the changes from then to now beyonce has attracted specific people interested in modern dance. From observing both videos people are able to see both versions of the music video. Beyonce's video has a lot of quick shots, different angles, More colour, More brighter and she has added more dance moves rather than copying everything from the orginal video. This shows the audiences that the dances has developed since then.