Saturday, 5 January 2013

Nina Ricci - Chanel 05


The Nina Ricci advert and The chanel 05 advert has one thing in common. This is that they both advertise in perfumes. The Nina Ricci Advert has used very bright and fresh colours however the Chanel 05 advert has used quite dull and bold colours.

Ninna Ricci - We notice a quite young looking women wearing a pale pink dress. The young women has been modelled for this perfume advert so that the audience feels that the perfume makes them feel young, free and and in their fantasy world. The pale pink dress potrays a calm and relaxing feeling. There is no sense of danger happening. The main colours used in the advert are white and pale pink. This indicates a very peaceful yet rich setting. The diamonds used on the tree suggests glamour. All of this is linked in with the perfume. The bold red apples have been purposley placed in the advert to indicate the perfume as a sense of lightwieght/ healthy product. It has also been used to point out the uniqueness of that one apple hung on the tree. We notice the tagline in really smalll font ' The new magical Fragrance'. The ' Magical' suggests the perfume is not just any other ordinary perfume. 'New' suggests a more modern view of the perfume and the latest one yet. The womans hair in the advert almost suggests the 'real' her but the dress almost makes it feel like she is changing for the better. The womans face expression shows her gazing at the perfume as though she is amazed at it. Almost like a treasure in her magical world. This Advert would be aimed at ages 13- 16 years old. The advert portrays a fairytale magical world and those ages would most likely find it appealing.

Chanel 05 - We notice a young woman in a dark blue dress, hands on the blinds looking outside of a train window. If we notice very clearly by the womans body posture we can see that it almost looks like a letter 'c' to advertise the Chanel 05 perfume. The flexibility of her body shows the freedom and the glamourous life she has. Her heals have been placed puposley in that way so that the audience can notice the product itself. the product is their main goal but the audience has the picture to give them the idea of why people would buy the perfume. The colours used in the advert are very dull yet bold. The dark brown suggests traditional and class and the gold potrays the richness. This indicates that the perfume would be aimed at those who loves a glamour and posh life. The door has been opened to focus the light on the woman. This makes the womans skin look more brighter and the audiences visual on her is much clearer. The woman looks very slim which is what many women want to be. This gives out a life to all the women who desires to have. The perfect body, the glamourous life and the freedoom. This adverts does not include a tagline.

Both adverts are based on a perfume for women however they show a very different perspective/ view. The Nina ricci would be aimed at younger women as it shows a magical fairytale world however chanel 05 would be aimed at 20'and over. Most likely women from an upperclass life.



The film genre I have chosen to pick is historical. The historical film genre is all based on events, stories and famous people. All of these events have been set in the past. They have changed over the past few years because previous films often did contain historical people, but nowadays the main characters are fictional. When films were made before they sometimes present actual events from when people were living in that period of time. Famous events appear not recorded in history, but with fictional characters either observing or taking part in the actual events.

The Top Ten Oscar Winners: ----->

 

2010 - "The King's Speech"

Director: Tom Hooper

Basic story: The story of King George VI of Britain, his impromptu ascension to the throne and the speech therapist who helped the unsure monarch become worthy of it.

  • 2009 - "The Hurt Locker"

  • Director: Kathryn Bigelow

    Basic story: Forced to play a dangerous game of cat-and-mouse in the chaos of war, an elite Army bomb squad unit must come together in a city where everyone is a potential enemy and every object could be a deadly bomb.

  • 2008 - "Slumdog Millionaire"

  • Director: Danny Boyle, Loveleen Tandan

    Basic story: A Mumbai teen who grew up in the slums, becomes a contestant on the Indian version of "Who Wants To Be A Millionaire?" He is arrested under suspicion of cheating, and while being interrogated, events from his life history are shown which explain why he knows the answers.

  • 2007 - "No Country for Old Men"

  • Director: Ethan Coen, Joel Coen

    Basic story: Violence and mayhem ensue after a hunter stumbles upon a drug deal gone wrong and more than two million dollars in cash near the Rio Grande.

  • 2006 - "The Departed"

  • Director: Martin Scorsese

    Basic story: Two men from opposite sides of the law are undercover within the Massachusetts State Police and the Irish mafia, but violence and bloodshed boil when discoveries are made, and the moles are dispatched to find out their enemy's identities.

    2005 - "Crash"

    Director: Paul Haggis

    Basic story: Los Angeles citizens with vastly separate lives collide in interweaving stories of race, loss and redemption.

  • 2004 - "Million Dollar Baby"

  • Director: Clint Eastwood

    Basic story: A hardened trainer/manager works with a determined woman in her attempt to establish herself as a boxer.

  • 2003 - "The Lord of the Rings: The Return of the King"

  • Director: Peter Jackson

    Basic story: Aragorn leads the World of Men against Sauron's army to draw the dark lord's gaze from Frodo and Sam who are on the doorstep of Mount Doom with the One Ring.

  • 2002 - "Chicago"

  • Director: Rob Marshall

    Basic story: Murderesses Velma Kelly (a chanteuse and tease who killed her husband and sister after finding them in bed together) and Roxie Hart (who killed her boyfriend when she discovered he wasn't going to make her a star) find themselves on death row together and fight for the fame that will keep them from the gallows in 1920s Chicago.

  • 2001 - "A Beautiful Mind"

  • Director: Ron Howard

    Basic story: After a brilliant but asocial mathematician accepts secret work in cryptography, his life takes a turn to the nightmarish.

    Thursday, 20 December 2012

    Chosen Films

                                            Three Movies Chosen


    Blockbuster:

    Bella Swan has always been a little bit different. Never one to run with the crowd, Bella never cared about fitting in with the trendy, plastic girls at her Phoenix, Arizona high school. When her mother remarried and Bella chooses to live with her father in the rainy little town of Forks, Washington, she didn't expect much of anything to change.

    But things do change when she meets the mysterious and dazzlingly beautiful Edward Cullen. For Edward is nothing like any boy she's ever met. He's nothing like anyone she's ever met, period. He's intelligent and witty, and he seems to see straight into her soul. In no time at all, they are swept up in a passionate and decidedly unorthodox romance - unorthodox because Edward really isn't like the other boys. He can run faster than a mountain lion. He can stop a moving car with his bare hands. Oh, and he hasn't aged since 1918

    Details

    Country:

    USA

    Language:

    English

    Release Date:

    (UK)
     
    Crepúsculo Filming Locations:

    Box Office

    Budget:

    $37,000,000 (estimated)

    Opening Weekend:

    $69,637,740 (USA) (23 November 2008) (3419 Screens)

    Gross:

    $392,616,625 (Worldwide) (2 April 2009)
     
     
     
     

    Abraham Lincoln: Vampire Hunter

    Genre - Busting
     
    At the age of 9, Abraham Lincoln witnesses his mother being killed by a vampire, Jack Barts. Some 10 years later, he unsuccessfully tries to eliminate Barts but in the process makes the acquaintance of Henry Sturgess who teaches him how to fight and what is required to kill a vampire.
    The quid pro quo is that Abe will kill only those vampires that Henry directs him to. Abe relocates to Springfield where he gets a job as a store clerk while he studies the law and kills vampires by night. He also meets and eventually marries the pretty Mary Todd. Many years later as President of the United States, he comes to realize that vampires are fighting with the Confederate forces. As a result he mounts his own campaign to defeat them.

     

    Details

    Country:
    USA

    Language:

    English

    Release Date:

    (UK)
    Abraham Lincoln: Cazador de vampiros
    Filming Locations:

    Box Office

    Budget:

    $69,000,000 (estimated)

    Opening Weekend:

    $16,306,974 (USA) (24 June 2012) (3108 Screens)

    Gross:

    $106,619,139 (Worldwide) (12 October 2012)


    Low Budget

    Oskar, a bullied 12-year old, dreams of revenge. He falls in love with Eli, a peculiar girl. She can't stand the sun or food and to come into a room she needs to be invited.

    Eli gives Oskar the strength to hit back but when he realizes that Eli needs to drink other people's blood to live he's faced with a choice. How much can love forgive? Set in the Stockholm suburb of Blackeberg in 1982.

    Details

    Country:

    Language:

    Swedish | Spanish (only a few words)

    Release Date:

    (UK)

     
    Criatura de la noche

    Box Office

    Budget:

    $4,000,000 (estimated)

    Opening Weekend:

    $49,295 (USA) (26 October 2008) (4 Screens)

    Gross:

    $7,282,007 (Worldwide) (5 April 2009)

    Thursday, 29 November 2012

    The Hobbit - Countdown to the release

    The Hobbit - Countdown to release



    What do we learn about the echoes of the film?
    We learn a lot of the echoes of the film. Unless we see how they produce the film, we dont really understand the key elements of producing the film. When we watch 'The Hobbit - countdown to release' we see that the film 'The Hobbit' has taken up a lot of time. There are over 1000 people working on the film which means that each of them have different roles.

    What does this material offer the target audience?
    This kind of material offers additional information on the upcoming film. For those who are huge fans of 'The Lord of the Rings' would interested in this new release. The countdown release clip encourages people to watch the movie because teh audiences are able to acknoledege the time taken to produce the movie. Inside the clip, the producer explains how 'The lord of the Rings' was filmed by using the one building however 'The Hobbit' was filmed by using 8 buildings. This shows the audience that the hobbit could be bigger than 'Lord of the rings'.

    What kind of connection of use does it offer the audience?
    It gives the audience a strong connection because the video explains how they were able to produce the movie. The audience can understand what the roles are inside the film making. They also get to see a few clips of the hobbits before the release which makes them eager to see the movie more.

    Wednesday, 21 November 2012

    Film making techniques



    Film making techniques

    Film CHOSEN: The three musketeers

    When it was made:
    The three musketeers was the movie I decided to watch and review. The film is a 2011 3d adventure core product based on the novel of the same title. The novel was written by Alexandre Dumas. Paul W.S Anderson is the director of the core product and is well known for other movies as such the resident evil movies. Paul W.S Anderson also known as Paul William Scott Anderson is a British film director, screenwriter and producer who works on filming science fiction movies and a few video games.
    Where it was made: The three musketeers were filmed in Bavaria, Germany with indoor shooting at the studio babelsberg.
    The director has used various techniques within the film. He has included a range starting from close up shots, long distance shots, high angle shots, very quick snappy shots and more.  Due to the three musketeers being based around the romantic, historical sub genre the director has made sure that the historic art of the movie remains the same. The director has used the exact same storyline however they try to change some elements of the movie so that the audience do not lose interest. The core product has a lot of quick angle shots because of the drama. They have used high contrast and brightness within the core product because the director wants to make the audiences see the huge development from the last movie to the new one.

    How do directorial decisions change the final film?
    Directorial decisions change the final film as they look at the conventions of the core product and they analyze the previous core product. They would observe the previous films and because the three musketeers were originally made during the 1997 there has been numerous copy of the film made throughout the years. The latest film of the musketeers is the 2011 film where we can see the different elements used and why it’s different to the other previous films made.

    Tuesday, 9 October 2012


    Intended Audience – Gender, Race, Age, Class
    The gender most suited for Daily star would be both female and male. This is because the daily star includes News about football and includes pictures of ‘sports babes, celeb babes’ Etc. which can be appealing to a vast majority of men.  Females would read the daily star as well because it talks about the celebrities and the recent gossip. The celebrities found in the newspaper are mainly male because females are then most likely to read it. The race is not an issue to who reads it. The Daily star reading age would be ages 18- 30 for females and males. This is because the daily star includes pictures that are not appropriate for people under the age of 18 and this would certainly not be aimed to be read at children because the reading/ writing would be difficult for them to understand and also because of the pictures.


    It would most likely be the lower class background that usually look at the price and see the price as important. The daily star has put the price at the very top left hand of the page because they believe that the price would persuade people to buy their newspaper. They have also put the price number size bigger than their actual Newspaper name and have mentioned the price yet again on the right hand top corner. (Z reading, repeated price) which explains how the daily mail think the important of the price.

    Current news values
    Negativity – Mentions a lot of negativity involving celebrities. They include inappropriate languages for young ages for example the title below uses the word ‘Bitch’. They also tend to Use Capital Words all the time to over exaggerate the headline story. The Daily star also tends to use big black fonts and white background for their headlines most of the times so that they can make it look like it’s formal and important to read about.
    Conflict – The exaggeration that the Daily Star makes about the celebrities may create conflict to the readers and the celebs themselves. This is because the story about the celebs may be entirely false and the readers may have a different opinion on them from what they did before. They may choose to dislike them because of the story they read about them.

    Typical story

     



    Ownership – who or what owns the paper and how do they affect the ‘Prioritisation’ of the news reported


    Richard Clive Desmond (born 8 December 1951) is an English publisher and businessman. In November 2000, Northern & Shell acquired Express Newspapers from United News & Media for £125m which  enlarged the group to include the Daily and Sunday Express titles, the Daily Star and Daily Star Sunday which Desmond himself started.

    The Daily and Sunday Express each sold around 700,000 copies per issue. The Daily Star is currently the only national paper to put on sales year on year with an 18% increase (September 2008 – September 2009) and circulation figures of around 850,000, largely due to aggressive pricing policies which significantly undercut competitors such as The Sun.


    Recency News On the Daily star


     

    Kate topless pictures: Irish Daily Star editor is suspended



    The editor of the Irish Daily Star, Michael O'Kane, has been suspended over its publication of topless photographs of the Duchess Of Cambridge.

    The Irishpaper's co-owners, Independent News and Media, confirmed that Mr O'Kane is suspended.


    This is while an investigation into the use of the photos takes place.

     

    Thursday, 4 October 2012

    FILM Sub Genre Review

    Titanic (1997) Historic sub-genre film
    Titanic was a film made in 1997 however this was not the first film made based on this tragic historic event. This film is the modern version of the real titanic event. The Sub Genre that fits into this film would be Historical, drama and romance.  The historic genre in this film is based on a real event that happened during 1912. When this event happened, this was one to remember as the sinking of Titanic caused the deaths of 1,502 people.
    Out of a total 2227 passengers and crew only 705 people survived the Titanic sinking. This was a major event as familys and friends had lost their loved ones.
    The film/event also includes the sub genre 'Romance'. This is what really made the event more emotional. They focused two characters one from an upper class background and another from a lower class background and tried to understand the love they had when on the titanic ship.